Toyota ranked first, followed by Mercedes and BMW in the list of the most valuable brand cars in the world, according to research by Kantar Millward Brown.
Ranking according to research by Kantar Millward Brown based on many measures, including sales, profits, level of tracking on social networks … However, the common point is that the multinational automakers Hiring hundreds of thousands of workers around the world.
Kantar Millward Brown’s list of the 100 most valuable global brands in the world in 2019 ranked Toyota as the world’s most valuable automotive brand (29.15 billion USD). Two German carmakers are Mercedes (23.36 billion USD) and BMW (23.33 billion USD) in the top 3.
However, if compared to 100 other valuable companies, automakers have low rankings. Of the top 10 car manufacturers in the world, only 3 automakers entered the top 100. Toyota, Mercedes and BMW ranked 41, 54 and 55 respectively, significantly lower than the 2018 ratings.
The seven remaining automakers in the top 10 list include Honda, Ford, Nissan, Tesla, Audi, Volkswagen and Porsche. Only Volkswagen, worth $ 6.71 billion, improved its position compared to last year after rebranding the scandal of Dieselgate. Porsche with a value of 5.82 billion is the new name on the list after beating Maruti-Suzuki of India.
In 2018, there were 5 car brands in the top 100 most valuable brands in the world, and before that (2017) there were 6 automakers. Last year, Ford and Honda were in the top 100, but this year it was not.
For 14 years of ranking publication by Kantar Millward Brown, Toyota ranked No. 1 for 12 years. Only in 2010 and 2012, the company ranked second.
Companies like Amazon, Apple and Google are still the leading names in the top 100 most valuable brands in the world. These brands offer a wide range of services, including areas where automakers are trying to penetrate such as sharing and renting cars.
Names like Spectrum, Mastercard and UPS all rank higher than the world’s largest automakers.